Overview: Microsoft’s “Spring Wave” Improvements to CRM
One thing that every Life Sciences or healthcare organization large or small has in common is customers. Customers are what every enterprise of any kind is all about, the most important thing of all....
View ArticleThe Importance of Blending Social Networking with Core Sales & Marketing...
When the online marketing firm proclaimed “You’re getting great results!” the sales manager was confused. “How can you say that?” he asked. The online marketing team lead showed him a graph explaining...
View ArticleWhat Microsoft Dynamics CRM’s new Acquisitions Mean to Life Science &...
Changing the CRM Game “Businesses want solutions that give them market insights and the ability to deliver amazing customer experiences,” said Bob Stutz, corporate vice president, Microsoft Dynamics...
View ArticleLeveraging CRM to Reduce Support Costs for the HealthCare Organization… and...
CRM Service Management helps increase efficiency which can reduce costs not only for the healthcare customer, but for the medical device manufacturer as well. The true measure of the quality of a...
View ArticlePromoting TeamWork With Mobile Technology
One of those classic “service phrases” that most customer service professionals dislike is the term “broken call.” Broken calls happen when the service person who first goes to visit a customer site...
View ArticleDelivering Realistic & Relevant Response & Resolution Times Leveraging CRM
There’s a very old customer service saying that most service professionals learn fairly early in their careers: “Fix the customer first!” What it really means is be sure to set the customer’s...
View ArticleParticipating in Online Social Dialogue with Healthcare Professionals
Like any other communications medium, social networking is used differently by different people. Many use networks like Facebook for idle chatter, gossip, and letting others know about every minute...
View ArticlePromoting User Adoption Among Medical Device Sales, Marketing, & Service...
Isn’t it amazing how all of your investment can return absolutely nothing? You didn’t see it coming, and it took several weeks for everyone to realize that the new CRM system you implemented to give...
View ArticleLeveraging What You Learn from the CRM Data You Collect on HealthCare...
One of the first things anyone selling in the healthcare market learns is that medical professionals become very impatient very quickly when they find themselves speaking to a salesperson who doesn’t...
View ArticleWhy Field Service Professionals Prefer Native Apps on their Mobile Devices
If you’ve ever used a browser on a smartphone to access a “standard” webpage, you know the experience. First you squint when the page finally opens up because the text is very, very teeny....
View Article
